SUSTAINABILITY

We're NOT another
(polluting, weak, or ugly) reusable bag.

Kind Bag is 100% made from recycled plastic bottles.

They’re strong, practical, beautiful and compact - but what’s actually so special and different, when a reusable bag is made from recycled plastic?

Nowadays we all are aware that plastic waste is polluting the planet so badly, especially due to its slow degrading process. Reusable bags prevent the need for single-use plastic bags, which only are used for 15 minutes on average before thrown away. However, do we really know that reusable bags are actually helping to protect the environment?

In fact, lots of them require a great number of reuses to justify its environmental impact from production. For example, cotton tote bags, which is widely used, need 7,000 to 20,000 reuses each to have the same cumulative environmental impact (such as water use) as a classic plastic bag. On the other hand, recycled plastic only needs 2-3 reuses.

So, that’s why we’re going 100% recycled PET for our beautiful bags! We rescue plastic bottles from being stuck for 1,000 years in the landfill waiting to decompose, or thrown into the ocean - to be useful again. We also donate to charities to even go further. Click here to read more.

"Cotton bags need 7,000 to 20,000 reuses to justify its environmental impact v.s. 3 reuses for recycled PET bags"


What impacts does Kind Bag bring to the planet?

Every year, 5.5 billion plastic bottles are landfilled, littered, or incinerated - just in the UK.

According to the government report, "The UK uses 13 billion plastic bottles every year. Only 7.5 billion are recycled. The remaining 5.5 billion are landfilled, littered, or incinerated." 

You may feel it is a small amount one Kind Bag contributes - but with all of us doing our 'bits', we can be a big help to protecting the planet. 

Saving plastic bottles & bags going to landfill & the ocean

More than 5 trillion pieces of plastic are already floating in our oceans. And even if they end up being in the landfill, one plastic bottles takes up to 1,000 years to decompose. You're preventing some of the long-lasting impacts to the earth by using a Kind Bag.

Eliminating the use & need of single use plastic bags

Only 1 in 200 plastic bags in the UK are recycled, and the average life of a plastic bag is only 12-15 mins. About 1 trillion plastic bags are used worldwide every year. With Kind Bag, you're reducing the demand for plastic bags, leading to less energy usage and waste.

Protect wildlife

Over 100,000 marine animal deaths are caused every year because they mistake plastic bags for food.  Plastic bags in forest could also cause other small animals trapped in them, leading to even more wildlife deaths. 

100% recyclable

At the end of its life, Kind Bag can be fully recycled, keep it away from the biggest problem with plastic waste going to landfill and polluting the environment. If you're in doubt whether your local authority recycles your bag, please send it back to us and our team will ensure it won't go to the landfill or ocean. Find out more about how to send your bag to our office, click here

Our ethical manufacturing process

NO to sweatshop.

While ensuring our bags are as affordable and accessible as possible, we make sure our entire manufacturing process is ethical and sustainable too. A lot of "cheap" reusable bags are made in an unacceptable working environment with resources that pollute the environment.

We maintain a constant communication with our manufacturing partner in China and have a dedicated team to ensure we follow the local and international regulations. Our partner has also conducted a full audit of their working environment by a third party.

All our factory workers receive more than the local minimum wage and are on the permanent payroll, working from 8am to 5pm with an hour lunch break. The factory is maintained clean, well-lit and ventilated, carrying out a regular risk assessment for safe, healthy and hygienic working condition. Furthermore, workers representatives and managers together hold regular meetings to ensure workers' voices are heard and any issues are raised, discussed and solved to constantly improve their working environment.

We understand that using sustainable materials doesn't necessarily mean that the brand itself is also 100% sustainable. We want to ensure the entire supply chain is sustainable and ethical - to the planet as well as to all the people involved.

How our fabric is made

1. Used plastic bottles are collected 2. Bottles are separated, cleaned and dried
control union certified logoglobal recycled standard logo

Our rPET fabric is inspected and assessed in accordance with the Global Recycled Standard.

We want to be the BEST bags you've ever had.

It's cool to be kind.

We've researched and used a great number of reusable bags before we started, and we believe our bags are the BEST reusable bags we’ve ever had. We consistently look out for any improvements that can be made as well as develop new products that could help us be kinder to the planet, without compromising your own style.

Our bags have so many great features to list up all. Our medium bags can hold up to 20kg, are strong, machine washable, colourful and stylish.

We want you to be proud of your Kind Bag and be part of your everyday life.
Click here to read more about our bag's features.