In a world where sustainability and female empowerment are at the forefront of global conversations, two organisations have come together to make a powerful impact. Kind Bag, a brand dedicated to adding colour to everyday lives through sustainably made bags designed by women, has partnered with Women's Earth Alliance (WEA), a nonprofit committed to empowering women to protect our planet. This collaboration is a match made in heaven, and here's why.

Kind Bag's mission revolves around more than just creating eye-catching, eco-friendly bags. It's about setting a new standard for fashion and lifestyle choices by making sustainability stylish. Every single Kind Bag product tells a story, not just of vibrant colours and innovative designs, but of a commitment to a greener future. Our focus on empowering women, supporting sustainability, and creating beautifully functional products naturally drew us to WEA.

WEA stands at the intersection of environmental conservation and female empowerment. They understand that women, as primary caregivers and often the most affected by environmental degradation, play a critical role in safeguarding our planet. By providing training, resources, and support, WEA empowers women to lead environmental initiatives in their communities, ultimately building a more sustainable world.

WEA's Impactful Work in Indonesia:

Indonesia, ranking second only to China in plastic pollution contribution, faces the dire consequences of environmental mismanagement. WEA has identified three critical challenges in women's efforts to transform Waste Management and Recycling (WMR) systems in the country.

In recognition of the critical role that Indonesian women play in environmental and climate leadership and the acute support they need to grow their impact, WEA’s Accelerators in Indonesia have supported 73 women-led environmental projects from across 22 provinces in Indonesia.