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This Privacy Policy aims to give you information on how we collect and process your personal data.

The Kind Bag website and any other means of collecting personal data are controlled by Kind Bag Limited, referred to as “we”, “us” or “our” throughout this Privacy Policy.

We are the primary data controller for the purposes of this website and our registered office is Unit 4 Benwell Studios, 11-13 Benwell Road, London, N7 7BL, United Kingdom.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted.



This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to anywhere we collect your data where this Privacy Policy appears.

By navigating to the Kind Bag website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

Kind Bag Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation. 

Kind Bag Limited may transfer your personal information outside of the European Economic Area to our group companies and authorised third parties. Where we use third party service providers based outside of the European Economic Area, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. Where we use third party service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.


How we collect your data

We may collect, process and retain personal information from you and any devices you may use;

When you navigate to a Kind Bag web view or mobile view.

When you make a transaction with us in store, online, or on our mobile app.

When you register an account with us.

When you provide it to us when you use our services.

That you provide when interacting with our customer services team including details we require to contact you and verify your identity Device identifiers such as IP addresses, cookie IDs, IDFAs and other device identifiers.

Geo location information, IoT technologies and connection information such as statistics on your page views, traffic to and from the sites, ad data and referral URL.

If you give us personal data about someone else, you must do so only with their explicit and prior consent.

We may use cookies, web beacons and similar technologies to collect information about the pages you view, the actions you take on our services and within our e-mail content.


How we use your data

We may use your information;

When we process orders your make.

When we provide you with customer service.

When we customise, measure and improve our services.

When we provide you with editorial content.

In order to detect, prevent, mitigate and investigate fraudulent or illegal activities.

In order to provide other services requested by you as described when we collect the information.

Where there is a legitimate business interest or a reasonable expectation to do so, we shall use and retain your personal information to contact you via email, social media or postal mail in order to inform you of account activity, delivery fulfilment and marketing activity. 

We retain your personal information as long as it is necessary or relevant. After it is no longer relevant for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.

When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.


Your rights

The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.

These include your rights to;

Access and obtain a copy of your data on request.

Require the business to change incorrect or incomplete data.

Require the business to delete or stop processing your data.

Object to the use of your data where the business' legitimate interests are the grounds for use.

You can submit requests for this at or via Unit 4 Benwell Studios, 11-13 Benwell Road, London, N7 7BL, United Kingdom.



If you do not wish to receive editorial communications from us, you can unsubscribe with the link in any email you receive. 


Disclosure and Security

We may disclose your personal information to authorised third party service providers who help us to provide our services, these include but are not limited to;

When we require a payment provider to facilitate a purchase.

When we require a fulfilment provider to facilitate order management and delivery.

When we require an email provider to facilitate our editorial content.

We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in specific accordance with our instructions. 

Where legally compelling grounds exist, we may also disclose your personal information to the government and to law enforcement, and otherwise in the defence of legal claims. 

If we were to be acquired by another company, we may share information with them however we will require that company to agree follow this Privacy Policy with respect to your personal information. 



If you have a question about this Privacy Policy, contact us at or via Unit 4 Benwell Studios, 11-13 Benwell Road, London, N7 7BL, United Kingdom.


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


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