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Our mission:

to be kind to the planet

Kind Bag is on a mission to empower people to live a more sustainable life by creating stylish accessories that look good and do good. We aim to inspire a new generation of conscious consumers who are committed to having a positive impact on the planet.

Our Story

Kind Bag is a young and passionate company based in Hackney, London, established in 2019.

We're currently a team of five + one dog, working together towards our big mission. We carefully design all our products in our East London office. Every accessory we design has sustainability, functionality and beauty at the forefront. We put thought and care into everything we do, ensuring every last detail and its impact is considered. When there is an ever growing mountain of plastic waste, why make more when you can help reduce it?

Supply chains are so easily exploited in our industry and it can be a huge challenge for smaller brands like Kind Bag to pay for the infrastructural changes we desperately need. However, we recognise our responsibility to both the planet and it's people. We are proud to work closely with our production team in China, ensuring our working condition standards are met and the people we work with are well looked after. Our suppliers and their suppliers are all part of an ethical trade organisation and commit to our sustainability and ethics standards. Building lasting relationships is crucial for us and we have been working with the same ethical factories since we started and have grown alongside them. Our warehouses are also completely plastic free with the goal to be carbon neutral by 2023.

To read more about our sustainable and ethical practices, click here...

Back in 2019, our founder Maria started Kind Bag with a big mission to combat plastic pollution. Maria grew up in Tenerife, the Canary Islands surrounded by the beautiful ocean and developed an early appreciation of the natural world. Initially, a career in law beckoned, but Maria began to feel her calling lay elsewhere. It was following a stint of travelling around Asia, where her eyes were opened to the effects of plastic pollution. Although she had always been aware of environmental issues, this was her wake-up call.

Maria then focused all her efforts on designing a product that would help reduce the plastic mountain. Struggling to find a bag that was strong enough to fit her grocery shopping and belongings, as well as one that looked good, the idea for Kind Bag was born!

Since then, so many of you have joined our mission and Kind Bag has now rescued over 3 million plastic bottles from going to landfill and the ocean.

Here at Kind Bag we are the leading creators of 100% recycled plastic and recyclable bags. We work hard to empower people to live a more sustainable life and make kind choices. Day by day, we are becoming a stronger force for good against plastic pollution and we are so grateful for everyone that joins us on our mission!

Enough plastic is thrown away each year to circle the earth 4 times!

The world is currently producing nearly 300 million tons of plastic each year. A significant amount of which will end up in the oceans, in fact, that amount is equivalent to a rubbish truck full of plastic, dumping plastic into the ocean every minute.

Another big recycling problem lies in the fashion industry.
An estimated 92 million tons of textile waste is created annually from the fashion industry.

We believe that, with our innovative Kind Bags, we can tackle both problems and bring positive influence to the fashion world and beyond.

Kind Bag follows the concept of circular fashion, in which materials are captured and re-used throughout the lifecycle. We're taking waste to create something beautiful and versatile!

Becoming sustainable doesn't have to mean forgoing our love of fashion. It simply means that we, as consumers, need to be more aware of all the waste that comes out of our wardrobe, and champion the circular economy.

Big Change Starts with Small Steps

Plastic pollution can feel like too big an issue to tackle and you may feel overwhelmed. But, when we all join forces, we can make a big difference. Thank you for being part of our mission. Let's be kind to the planet together.


Kind Bags In Action

Get inspired! Tag us on Instagram and use #MyKindBag to win a £25 gift card and feature in our community of wonderful humans. We'll be picking one winner each month, we can't wait to see your pics!





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