Kind Bag is a young and passionate company based in Hackney, London, established in 2019.

We're currently a small team working together towards our big mission. Every accessory we design has sustainability, functionality and beauty at the forefront. We put thought and care into everything we do, ensuring every last detail and its impact is considered. When there is an ever growing mountain of plastic waste, why make more when you can help reduce it?

Back in 2019, our founder Maria started Kind Bag with a mission to combat plastic pollution. Maria grew up in Tenerife, the Canary Islands surrounded by the beautiful ocean and developed an early appreciation of the natural world. Initially, a career in law beckoned, but Maria began to feel her calling lay elsewhere. It was following a stint of travelling around Asia, where her eyes were opened to the effects of plastic pollution. Although she had always been aware of environmental issues, this was her wake-up call.

Maria focused all her efforts on designing a product that would help reduce the plastic mountain. Struggling to find a bag that was strong enough to fit her grocery shopping and belongings, as well as one that looked good, the idea for Kind Bag was born!

Since then, so many of you have joined our mission and Kind Bag has now rescued over 4.5 million plastic bottles from going to landfill and the ocean.

Here at Kind Bag we work hard to empower people to live a more sustainable life and make kind choices. Day by day, we are becoming a stronger force for good against plastic pollution and we are so grateful for everyone that joins us on our mission!