To combat plastic waste and replace some of the 1 trillion single use bags by transforming used plastic bottles
into beautiful Kind Bags.

Message from Maria, Founder 


I started to become aware of the worldwide plastic issue a few years ago and like many people ​I ​started cutting down on plastic consumption, ​realising the​ effects plastic can have on the environment and our oceans. Did you know that enough plastic is thrown away each year to circle the earth four times?

​Although most people know that plastic cannot be absorbed back into the environment, there are many that are unaware just how much plastic ends up in our oceans - and how detrimental this can be.

The world is currently producing nearly 300 million tons of plastic each year - a significant amount of which will end up in the oceans, in fact, that amount is equivalent to a garbage truck full of plastic dumping plastic into the ocean every minute.

Unfortunately, although plastic is a useful product, many of these products are created for single-use - with an estimated 50 per cent of plastic used once and thrown away.

My next thought went to where the plastic I consumed came from and I concluded that a big part of it was from single-use plastic bags. With that in mind, I started to research and found out that singles use plastic bags are a huge global problem. A plastic bag has an average “working life” of 15 minutes and the average European family takes home almost 1,500​ ​plastic shopping bags a year.

When plastic bags are thrown into​ a landfill, it ​can take up to 1,000 years to degrade and break down into tiny particles that ​then ​contaminate our soil and water. The question is, why use anything as harmful as a plastic product for less than 15 minutes and then throw it away?

After reading all discouraging facts, I was aware that while a complete solution to the plastic problem is likely years away, small changes can make a big difference. Bearing this in mind, I couldn’t help but wonder, what can I do to help to fix this issue?

Here is when I decided to take this problem as my own crusade and create ​Kind Bag with the mission to reduce single-use plastic as much as possible​.