At Kind Bag, our mission is to brighten everyday life with bold, beautiful designs that create a positive impact. We believe fashion should be both joyful and responsible, which is why every bag we make is crafted from 100% recycled plastic bottles that might otherwise pollute our planet.
As a women-owned and run brand based in London, sustainability, empowerment, and creativity are woven into everything we do. Our team designs timeless, versatile pieces that celebrate colour and style while championing slow fashion. With Kind Bag, you don’t have to choose between looking good and doing good—you can do both, every single day.
Meet Maria
Maria grew up in Tenerife, where hiking the island’s volcanic trails sparked her love for nature and sustainability. After moving to London, she founded Kind Bag to combine eco-conscious design with vibrant style—transforming recycled plastic bottles into high-quality fabrics that last. As CEO of a women-owned and run brand, Maria champions female empowerment while proving that fashion can be both joyful and responsible.
Proudly B Corp Certified
Kind Bag is officially a Certified B Corp — recognised for meeting some of the highest standards of social and environmental impact. This means we’re part of a global movement of businesses using profit and growth as a force for good.
For us, B Corp isn’t just a badge. It reflects our core mission: creating vibrant, durable bags from recycled materials while ensuring our entire supply chain is ethical and responsible. From fair working conditions to plastic-free packaging, every Kind Bag is made with care for people and the planet.
By choosing Kind Bag, you’re supporting a women-owned brand that’s committed to transparency, accountability, and making a positive difference — one colourful bag at a time.
Our Impact on the Planet
At Kind Bag, we’ve already recycled over 10 million plastic bottles — and counting. Each one has been rescued from landfill or the ocean and transformed into vibrant, functional bags designed to last.
By giving waste a second life, we’re helping reduce the demand for single-use plastics, protecting marine life, and supporting a more circular economy. Every time you carry a Kind Bag, you’re making a choice that looks good and does good — for people, wildlife, and the planet.
And because sustainability doesn’t stop at design, every Kind Bag is 100% recyclable at the end of its life, ensuring it never becomes part of the problem it was created to solve.
Our Ethical Manufacturing
At Kind Bag, sustainability goes hand in hand with responsibility. We believe great design should never come at the expense of people or the planet. That’s why we work closely with our trusted manufacturing partner in China to ensure every stage of production meets the highest ethical and environmental standards.
Our partner has undergone independent third-party audits and complies with both local and international regulations. All employees are on permanent contracts, earning above the local minimum wage, and working in safe, clean, and well-ventilated conditions. Regular meetings between workers and management ensure that every voice is heard and improvements are continuously made.
Beyond fair working conditions, we take care to ensure the materials and processes we use are just as responsible. Our rPET fabric is certified to the Global Recycled Standard (GRS), and all inks used in our prints are OEKO-TEX® certified, guaranteeing they are non-toxic and safe.
By combining sustainable materials with an ethical supply chain, we’re proud to create bags that are not only better for the planet, but also for the people who make them.
