Rated 4.8/5 by 3,000+ · Free shipping over £70

William Morris Collection

William Morris Collection

Introducing our artist collection in collaboration with William Morris - sustainably & ethically made with our 100% recycled & recyclable fabric.

William Morris- a master print maker, artist, writer, social campaigner and passionate environmentalist. His unmistakable and incredibly intricate designs grace homes and public building all around the world, and now our limited edition bags too!

'Have nothing in your house that you do not know to be useful or believe to be beautiful'
Best Sellers

Best Sellers

New Arrivals

New Arrivals

backpack

Backpacks

Crossbodys

Crossbodys

Reusables

Reusables

Carryall

Carryall

Laptop Sleeves

Laptop Sleeves

lunch bag

Lunch Bags

Tote Bags

Totes

Pouches

Pouches

Mesh Bag

Mesh

Essentials Cases

Pencil Cases

3 products

William Morris | Marigold
Buy 2 Get 1 Free

William Morris | Marigold

£14.95
£14.95 £14.95
Medium Medium Medium Reusable Bag Medium Reusable Bag +48
William Morris | Golden Lily
Buy 2 Get 1 Free

William Morris | Golden Lily

£14.95
£14.95 £14.95
Medium Medium Medium Reusable Bag Medium Reusable Bag +48
William Morris | Willow Bough
Buy 2 Get 1 Free

William Morris | Willow Bough

£14.95
£14.95 £14.95

Let customers speak for us

from 2561 reviews
Great and useful bag

Super and sturdy this is a great bag for carrying food on the go. Really lovely colours whatever the season.

Tracey Knox
Lunch Bag | Abstract Flowers
Kind bag by name and kind by nature

This is my second purchase -first the pink and then the green crossbody bag. Beautiful and bright bags that not only look good but are practical too. Highly recommended!

Louise P
Green | Crossbody Bag

Lunch Bag | Abstract Flowers

Fiona Brown
Lunch Bag | Abstract Flowers
Excellent product Soft and durable

The bags are a very useful size The added fabric at the base provides bags that hold a lot The fabric is very soft and very lightweight so excellent for travel

Stickermansister
Pouches | Museum Collection | Blues | Set of 3

Lunch Bag | Contours Green and Pink

Sylvia Cottee
Lunch Bag | Contours Green and Pink
Lovely size for a cross body bag! And colour is just as stunning as the pics

Lovely size for a cross body bag!
And colour is just as stunning as the pics.
Definitely recommend 10/10

Anonymous
Kind Bag
Laptop sleeve

Love it , it’s so stylish and beautiful fit,

Jeanette Radcliffe
Lunch Bag | Contours Green and Pink

Hackney Mini Backpack | Buttercup

Cristina Dumitru
Hackney Mini Backpack | Buttercup
Pretty Bag!

I bought the pink crossbody bag and it exceeded my expectations for the price! Very pretty.

Louise P
Pink | Crossbody Bag
Nice iteme

Quick delivery. Liked the free postage offer,
Great items. Would order again.

Dion Potter
Distorted Gingham | Medium
Great bags and customer service

Great bags and customer service

Roger Sandell
Cream | Crossbody Bag
Weekend bag

Stylish, roomy, well made.
Great customer service also!

Tracey Dodds
Pouches | Museum Collection | Neutrals | Set of 3
Super fun lunch bag!

This bag is great, it’s a perfect size that fits everything I need but isn’t too bulky. The design is so fun too! Not had it long but the quality seems lovely.

Lucie
Lunch Bag | Bicolour Stripes
Perfect and ethical!

Excellent bags and very good value for money. Will be introducing this range to my friends.

Kam Rogerson
Wavy Daisy | Extra Large Reusable Bag
Lunchbag

Beautiful bag. Love the inside compartments for cutlery and also the fact it can go in the washing machine. Would definitely recommend.

Julie
Lunch Bag | Leopard

About Kind Bag

We’re here to bring colour and joy to everyday life - without compromising the planet. Every Kind Bag is made from 100% recycled materials and thoughtfully designed to last, proving that sustainability can be stylish, vibrant, and fun.

As a proudly B Corp certified, women-owned London brand, we create bags that brighten your wardrobe, support slow fashion, and empower you to carry confidence wherever you go.