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Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack
Zoom Dusk Pink | "Hackney" Backpack

Dusk Pink | "Hackney" Backpack

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Color: Dusk Pink

Made from 53 recycled plastic bottles 

Introducing our first next-generation backpack, ‘Hackney’ - sustainably ethically made with our 100% recycled recyclable fabric.

Instead of the conventional rolled top, we’ve sewn magnets in, so you can close the top easier and quicker. The grab handles also have hidden magnets to keep them together, without the need for any fiddly attachments.

Combined with all the other features, we’ve made our backpack streamlined, uncluttered and contemporary, while improving its functionality at the same time!

Let’s be kind to the planet. Join the revolution.



  • Carry handles with magnets to keep them together, instead of a tiny snap
  • 12cm flap offers extendable capacity. The flap can be closed effortlessly with hidden magnets
  • 2x Side slip pockets on both sides to carry a water bottle & umbrella
  • 2x easily accessible front pockets
  • 1x Anti-theft pocket between the back padding and main compartment
  • The back of the backpack & shoulder straps are padded with 100% recycled lining, ensuring your comfort when wearing
  • Padded laptop pocket, fitting most 13” models + 2 small pockets
  • Small pocket with zip closure, perfect for valuables
  • Side zip connected to the main compartment for a quick access


  • Outer/Inner Fabric & Labels - 100% recycled plastic bottles
  • Zipper - 100% recycled plastic
  • Vegan and cruelty free


  • 33 (+12cm flap) x 25.5 x 12.5cm
  • Capacity of 10 litres, 14 litres with the flap



We donate 1% of all our sales to 1% For The Planet. 

Dusk Pink | "Hackney" Backpack



U.K, Islands, Highlands

Standard Delivery with a proof of delivery (3-5 days / Royal Mail) at £1.95, free for orders over £25

Express Tracked Delivery (1-2 days / Royal Mail) at £4.95, free for orders over £100

We use Royal Mail for both Standard and Express delivery for mainland UK. If you require your order to be sent with any other courier, please do get in touch with us before placing an order. 

Sending as a gift?

We'd love you to send our bags directly from our warehouse to your recipient as gifts - rest assured there'll be no billing information included in your order. Our mailing carton is also letterbox friendly for contactless delivery (up to 6 medium bags). You can also add your own message to the packing slip - add your message at the cart page before you checkout. 



Standard Delivery (3-5 working days) at a flat rate of £11.00. Free for orders over £150.

Please note that your order will be shipped from UK and with the Delivery Duties Unpaid, where the seller is responsible for the export taxes only. It is the buyers responsibility for paying the import taxes upon receipt of the item. The buyer can pay these at the local post office/online.

Countries include: 

Andorra, Austria, Azores Islands, Balearic Islands, Belgium, Bulgaria, Canary Islands, Corsica, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Guernsey, Hungary, Ireland, Italy, Jersey, Latvia, Lithuania, Luxembourg, Madeira, Malta, Monaco, Netherlands, Norway, Poland, Portugal, San Marino, Sardinia, Sicily, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Vatican City, Armenia, Azerbaijan, Belarus, Georgia, Iceland, Liechtenstein, Moldova, Russia, Ukraine, Albania, Bosnia and Herzegovina, Cyprus, Faroe Islands, Greenland,  Kazakhstan,  Kosovo,  Kyrgyzstan,  Macedonia,  Montenegro,  Romania,  Serbia,  Tajikistan,  Turkmenistan, and Uzbekistan.

Rest of the World

Standard Delivery (3-9 days) at £15.50, free for orders over £150



We really hope you love your Kind Bag but if for any reason you are not happy or changed your mind and want to return the item, you send it back to Kind Bag within 14 days at your own expense via a registered post. 

Please ensure the product is returned in its original condition and in the original packaging, to our office at Kind Bag, 6-16 Arbutus St, London, E8 4DT.

A refund will be credited to your original payment method within 7 days of us receiving the returned goods. The customer is responsible for returning the product unless there is a fault. Please note that the original postage charge is not refunded.


Our reusable bags are made from recycled RPET premium nylon which comes from old plastic bottles. Unlike other brands out there, the material we use is made from 100% used plastic.

The bags are made from one piece of material to minimise waste. Further, the packaging our bags are posted in is cardboard and 100% recyclable.

Click here to find out more about our material, manufacturing process and more.


Kind Bags are strong and versatile for any occasion including shopping, travelling, gym, organisation and more. We are sure that your Kind Bag lasts for a very long time and would become important part of your everyday life, and also that at one point, you will find that your beloved Kind Bag may have reached the end of its life. 

Kind Bags are 100% made from rPET (recycled polyethylene terephthalate), which is 100% recyclable. Unfortunately the country does not yet offer consistent recycling system and facility across the nation, and if you're in doubt, we recommend you to send your beloved Kind Bag to us, to ensure it reaches the right place to be recycled, not end up in the landfill or anywhere else. 

To arrange the delivery of your old Kind Bag to us, please email us at Once the whole process is complete we also offer you 20% off discount for your next Kind Bag purchase. 


1% of all our sales are donated for positive causes whether we make profits or not.

Here at Kind Bag, our mission is to be kind to the planet, and that includes all those living on it! We want to do our bit and give back on a local and global scale, so we’ve now partnered with the fundraising platform 1% for the planet to donate 1% of our sales, (whether we make profits or not), to very deserving organisations.

As a brand, our mission is to combat plastic pollution and to help influence changes towards increased sustainability and ethical production methods in an increasingly fast fashion world. We also want to eliminate the need for the single-use plastic that is polluting our precious Earth! We want to help generate change for the humans and animals inhabiting our planet. This is why we partnered with 1% for the planet, to give back 1% of our sales, to organisations doing all sorts of great work for people, for animals and for the planet!

Find out more here.



To be kind to the planet

We create sustainable accessories uniquely designed to combat plastic pollution and drive change in the fashion industry.


Back in 2019, our founder Maria started Kind Bag with her own savings with a big mission to combat plastic pollution.

Since then, so many of you joined her mission and Kind Bag has now rescued over 2.2 million plastic bottles from going to landfill and the ocean.


We are a small, young and passionate company based in Hackney, London, established in 2019.

We're currently a team of four + one dog, working together towards our big mission. We're very busy every day with lots of different things, from designing every single bag, developing new products, organising photoshoots, speaking to customers like you, taking our dog Wispa out for a walk, and more!


Why choose "100% recycled" material?

There're so many different bags out in the market to choose from - from cotton, plastic, paper and more. There's of course a reason why we're going for 100% recycled RPET material.

Unfortunately some "eco" bags are not actually ecological for the environment. Except for the plastic pollution in the ocean and landfill, plastic bags are actually the most environmentally-friendly option. Cotton and paper bags actually cost so much more energy to produce, and you need to reuse 7,000 to 20,000 times to have same cumulative environmental impact (water use, energy use, etc.) as a classic plastic bag (source: Denmark’s ministry of environment and food).

So, we believe retrieving plastic waste before polluting the ocean or be stuck in landfill  for several hundred years, is a kinder option for our reusable bags. 

Kind Bag in Action

Customer Reviews

Based on 40 reviews
The perfect bag for all situations!

The bag is extremely practical, as it has a lot of pockets (including space for water bottles), is super light and its size can be adjusted to fit the volume of the stuff it contains. It’s also elegant enough and goes with a lot of different colours and styles. I’ve now used it while travelling but, also, for work. I recommend it 100%!

Favourite backpack

It’s really pretty, functional and well made. For me it has the perfect day trip size, with enough space for a 16“ Laptop. I love the design because it can go with any style and it never feels out of place whether I dress smart, casually over-the-top or just sporty which is a problem with a lot of bags! I love the smart application of magnets to hold the handles together and to fix the fold on the top. I’m looking forward to using this backpack for a long long time :)

Lovely eco bag

I love the sunshine yellow. The bag is very comfy to wear whilst walking and cycling. I can fit in my water bottle and umbrella easily in the side pockets. The very front pockets are a bit tight but there is so much space inside the bag with separate areas for things that it doesn't matter. Overall, I am very pleased with my new bag.

Sue Evans
Holiday joy

My orange backpack was an absolute success! All the pockets and compartments made my life so much easier in transit. Everything was in its place and to hand when needed. Love the colour and the ethics also. I hope I’ll have it for years to come!

Isobel Pinto
Just right

Lovely blue bag comfortable to wear good size bottle pouches, internal zip and laptop section. Used for hiking and served me well and it looks so much nicer than a hiking bag!


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