Our Story

I started to become aware of the worldwide plastic issue a few years ago and like many people ​I ​started cutting down on plastic consumption, ​realising the​ effects plastic can have on the environment and our oceans. Did you know that enough plastic is thrown away each year to circle the earth four times?

​Although most people know that plastic cannot be absorbed back into the environment, there are many that are unaware just how much plastic ends up in our oceans - and how detrimental this can be.

The world is currently producing nearly 300 million tons of plastic each year - a significant amount of which will end up in the oceans, in fact, that amount is equivalent to a garbage truck full of plastic dumping plastic into the ocean every minute.

Unfortunately, although plastic is a useful product, many of these products are created for single-use - with an estimated 50 per cent of plastic used once and thrown away.

My next thought went to where the plastic I consumed came from and I concluded that a big part of it was from single-use plastic bags. With that in mind, I started to research and found out that singles use plastic bags are a huge global problem. A plastic bag has an average “working life” of 15 minutes and the average European family takes home almost 1,500​ ​plastic shopping bags a year.

When plastic bags are thrown into​ a landfill, it ​can take up to 1,000 years to degrade and break down into tiny particles that ​then ​contaminate our soil and water. The question is, why use anything as harmful as a plastic product for less than 15 minutes and then throw it away?

After reading all discouraging facts, I was aware that while a complete solution to the plastic problem is likely years away, small changes can make a big difference. Bearing this in mind, I couldn’t help but wonder, what can I do to help to fix this issue?

Here is when I decided to take this problem as my own crusade and create ​Kind Bag with the mission to reduce single-use plastic as much as possible​.

We believe in ​Kind Bag as an environmentally conscious product, as it replaces single-use plastic bags and it is made by transforming used plastic bottles already present in the environment giving them a new purpose and converting them into beautiful reusable bags that are good for you and also good for the environment.

​King Bag is a light-weight product, ​weighing only 50g, it is portable, compact, durable, water resistant and also folds into an attached pouch which allows you to easily carry it around. But that is not all, you can carry it on your hand or on your shoulder with a wide strap that helps you to distribute the weight in a proportional and comfortable way.

It is also perfectly versatile it can be used for a variety of things and provides ample space to fit your grocery shopping, travelling belongings, gym clothes or just on a daily basis when you need to carry more than just your phone and wallet as it can hold up to 20 kg. We also wanted to make sure the bags were resistant enough so in addition, we provided them with ​strong stitching and a wider bottom that allows to fit the content of 3 regular plastic bags.

Help us reduce plastic waste and replace some of the 1 trillion single-use plastic bags by buying one of our ​Kind Bag.