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Our mission

To be kind to the planet.

We create sustainable accessories uniquely designed to combat plastic pollution and drive change in the fashion industry.


How We Started Our Journey

Kind Bag is a young and passionate company based in Hackney, London, established in 2019.

Back then, our founder Maria started Kind Bag with her own savings with a big mission to combat plastic pollution.

Maria grew up in Tenerife, the Canary Islands, surrounded by the beautiful ocean and developed an early appreciation of the natural world. Initially, a career in law beckoned, but Maria began to feel her calling lay elsewhere and it was following a stint of travelling around Asia, where her eyes were opened to the effects of plastic pollution. Although she had always been aware of environmental issues, this was her wake-up call.

Maria then decided to focus all her efforts on designing a product that would help reduce the plastic mountain and that is also attractive to everyone. Struggling to find a bag that was strong enough to fit her grocery shopping and belongings, as well as one that looked good, the idea for Kind Bag was born!

Since then, so many of you joined her mission and Kind Bag has now rescued over 3 million plastic bottlesfrom going to landfill and the ocean.

Now, with a few more team members whose values strongly align with Maria's mission, Kind Bag is, day by day, becoming a stronger force for good against plastic pollution!

Enough plastic is thrown away each year to circle the earth 4 times.

The world is currently producing nearly 300 million tons of plastic each year. A significant amount of which will end up in the oceans, in fact, that amount is equivalent to a garbage truck full of plastic, dumping plastic into the ocean every minute.

Another big recycling problem lies in the fashion industry. An estimated 92 million tons of textile waste is created annually from the fashion industry.

We believe that, with our innovative Kind Bags, we can tackle both problems around plastic pollution and the wasteful apparel industry and bring positive influence to the fashion world and beyond.

Kind Bag follows the concept of circular fashion, in which materials are captured and re-used throughout the lifecycle. We're taking waste to create something beautiful and versatile, that can also be reused and recycled.

Becoming sustainable doesn't have to mean forgoing our love of fashion. It simply means that we, as consumers, need to be more aware of all the waste that comes out of our wardrobe, and champion the circular economy.

Big change starts with small steps.

It may seem to be a really big issue and you may feel overwhelmed in tackling this. But, when we all join forces together, we can make a big difference.

Thank you for being part of our mission - let's be kind to the planet together.



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